10 reasons for a Small Business to have a mobile ready website

No doubt about it, smartphones are becoming an integral part of our lives – even my reluctant mother got one last week. They are used to communicate, of course, but also to access knowledge and get help: for directions, on an activity you want to do at

A recent study by a colleague has revealed some very interesting conclusions and in particular: SMALL BUSINESSES PROFIT FROM SMARTPHONES OF YOUR PROSPECTS!!

70% of smartphone owners use it in stores.

Only 33% of shops advertising have a site optimized for mobile.

The market for smartphone owners is 5x bigger than the market for computer owners.

More than 60% of local searches are converted into purchases.

50% of smartphone buyers use their GPS or a geolocation application to find a store.

79% of mobile phone owners used it for an activity related to purchases.

62% of mobile phone owners used it to check prices.

71% of smartphone owners did a search after seeing an advertisement.

It took the Internet 5 years to reach 50 million users. For the iPhone… 2 years.

There are 4x more smartphone users than PC users.

Website creation solutions are now often “responsive”: i. e. their structure adapts according to the device used by the site visitor.

See you soon!