3 good reasons to participate in a trade show

As a small or medium-sized company, you are looking for ways to make yourself known in your industry and especially to your future customers. Social networks are good but there are other more traditional ways to reach your targets. Register for trade fair

44% of small and medium enterprises admit that it is a valuable communication tool in terms of value for money. Are you still wondering if it's worth the risk? So why participate in a trade show? Here are 3 good reasons not to miss out.

1- To boost your company's reputation

Living rooms are THE time to show yourself off, to make friends. If no one knows who you are, make sure you're not forgotten at the end of the show. You can make your stand as visible and recognizable as possible (large-format posters with your company's image, your logo large and visible, the broad outlines of your offers or products). This allows you to create a visual identity with the visitor, it is one of the means by which they will remember you.

It is also the ideal time to present what you are proposing (flagship products, exclusive products). Take the opportunity to give demonstrations of your products or services. You will be able to increase your brand image. Be attentive, the press is present at the trade fairs, make yourself known, an interview, if possible, it is a good way to boost your communications!

2- To expand your network

Trade fairs bring a lot of people together, a crowd of prospects to draw from for your small business as an entrepreneur. You will be able to add new contacts, some you will manage to convert to customers, and others not, but at least they will know that you exist and that you have something to offer.

You will have the opportunity to meet fellow colleagues, or simply companies that offer a complementary product to yours. This is how you will develop your network of contacts, exchange your contact information (emails, blog, and social networks). Take advantage of international trade fairs to extend your offer to other countries, it's a good springboard.

3- To get a head start

The trade fairs are a place of meetings and exchanges as explained above. You will be able to know the latest trends, and certainly perceive the way of future, discover new trends. Take the opportunity to meet your competitors, and see their offers. You will be able to find new information about your market, and understand the role of the big players in your industry. In short, you can be sure that you will have what you need to expand your company's activity.

The trade fair is a very effective way of communicating about your company, which will allow you to do a lot of things at different levels. Think of it as a large temporary lab.