5 checks to be done out before publishing a blog post

It's written! You've had a hard time: writing a blog post is a real job, requires concentration and time. Now you're thinking that it's okay, you're finally going to be able to post a blog post this week and not think about it anymore.

Before you press the button, take another 5 minutes to check 5 points that will make your content… a gold nugget!

20/20 in spelling and grammar

Many readers are horrified by misspellings, misconstrued sentences and clumsy phrases. To avoid losing Internet users during reading, take care to correct any errors that exist in a text that is written and not reread.

Often, it is enough to reread the text with a rested head, after a short break or ask someone close to you to read your blog post.

Choose a specific angle

The important thing is to know what message you want to get across. The goal when you write a blog article is to be specific. Your reader does not come for a complete guide to a particular industry, but would like a precise answer to a problem or question.

Your article must therefore be focused on a single message and your sentences will be all the more powerful because they will contain a single idea each time.

When publishing blog post, ask yourself what message you are sending out and what angle you have chosen to address a particular topic.

Make sure your content is presented in the best possible way

Your readers deserve to be treated well. To give them a comfortable reading experience and encourage them to go further with you, take them by the hand.

Reading a blog article often takes less than 2 minutes: if the structure of your blog is clearly displayed with expressions that stand out and subtitles, you will make it easier to navigate your content and likely they will come back.

Insert internal links

Use your post to give visibility to your website pages and pieces that you have already published on your blog.

In real terms, by inserting internal links, placed on the related keywords on which your posts or pages are optimized, you will give them weight in terms of links.

When publishing a blog article, always ask yourself how to capitalize on the content you already wrote. Since you already have content that you can reinforce.

Add a picture that reinforces your message

It is often said that a picture is worth a thousand words. If the text is essential for a blog post, it is important to associate it with an appropriate image.

In particular, it should reflect the image of your company and make you want to read the article. To do this, use images in context, which allow users to project themselves into the situation you describe.

It is important to credit the photographer before publishing a blog post that uses their picture.