Apple partners with OpenAI integrating ChatGPT into Siri
Apple partners with OpenAI integrating ChatGPT into Siri
How Apple fell behind in the AI arms race
Apple partners with OpenAI integrating ChatGPT into Siri
How Apple fell behind in the AI arms race
Apple made once-unlikely deal with Sam Altman to catch up in AI
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Apple partners with OpenAI integrating ChatGPT into Siri
In a highly anticipated keynote address, Apple CEO Tim Cook took the stage at the Apple Developer Conference to announce a slew of updates to the company's operating systems, followed by a major reveal of its new AI features. The crowd erupted in cheers as Calculator was announced for the iPad, but it was the introduction of Apple Intelligence that stole the show.
Cook emphasized that Apple's AI system must be powerful, intuitive, easy to use, deeply integrated, personal, and built with privacy from the ground up. A promotional video showcased the capabilities of Apple Intelligence, which will be integrated into iOS 18, iPadOS 18, and macOS Sequoia.
According to Craig Federighi, Apple Intelligence AI models to make everyday tasks faster and easier. The system will prioritize notifications, offer AI-based proofreading, and enable the creation of original images using AI. A new Focus Mode will also surface only time critical notifications, making it a valuable feature for users.
In a nod to privacy concerns, Federighi highlighted Apple's commitment to on-device AI processing, stating that user data shouldn't be "warehoused and analyzed in someone's AI cloud." Apple Intelligence will be powered by on-device AIs, utilizing the A17 Pro and M-series chips in recent Macs, iPads, and the iPhone 15 Pro.
The company also introduced Private Cloud Compute, a secure cloud that will power more complex AI requests. Apple assured that data is never stored or accessible by Apple and is used only for requests, with external privacy experts able to inspect the cloud security.
Siri, Apple's virtual assistant, received a significant overhaul, becoming more natural, contextually relevant, and personal. The new Siri can better understand users, even when they misspeak, and can follow prior requests. A Type to Siri feature allows users to type in requests, and Apple promises to roll out new features to improve Siri over the next year.
Finally, Apple announced the partnership with OpenAI, integrating ChatGPT into the iPhone via Siri. The integration will be free, with subscribers gaining access to paid features within the Apple interface. Support for other AI models will come later, Apple says….
Originally by Mark Gurman and Rachel Metz on Bloomberg Live
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How Apple fell behind in the AI arms race
In a rare departure from its usual perfectionism, Apple is taking bold steps to catch up with Microsoft, Google, and other tech giants in the rapidly evolving field of generative AI. According to sources, the iPhone maker's characteristic caution and secrecy have hindered its early AI efforts, forcing the company to reassess its approach and take calculated risks.
Apple's traditional focus on seamless hardware-software integration has made it challenging to keep pace with rivals who have already begun integrating AI into their core products. The company's usual emphasis on perfection in product roll-outs is being tested, as emerging AI models require a more agile and adaptable approach.
One potential strategy being considered by Apple is allowing users to choose third-party AI providers that could supplement or even replace Siri, its virtual assistant. This move would mark a significant shift for the company, which has historically maintained tight control over its ecosystem.
Meanwhile, Apple's competitors, including Google, Microsoft, and Samsung, are rapidly integrating generative AI into their devices and services. In response, Apple has accelerated its internal efforts to develop its own generative AI capabilities. The company has even redeployed employees from its canceled electric car project, which was scrapped in February, to work on these AI initiatives.
As Apple navigates this new landscape, it remains to be seen whether the company can successfully balance its commitment to quality with the need to innovate and adapt in the fast-paced world of AI. One thing is clear: Apple is willing to take risks to stay competitive, and the tech world will be watching closely to see how it all plays out….
Originally by Aaron Tilley of The Wall Street Journal
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Apple made once-unlikely deal with Sam Altman to catch up in AI
In a major coup for both companies, Apple has struck a deal with OpenAI to integrate its revolutionary ChatGPT technology into Apple's ecosystem. This partnership gives OpenAI access to a massive user base of hundreds of millions of Apple customers, many of whom may have been hesitant to try ChatGPT otherwise.
For Apple, the arrangement brings the company the most cutting-edge AI technology of the era, which it can pair with its own services to create a seamless user experience. Apple has been developing its own AI features, including on-device and cloud-based capabilities, as well as infusing its Siri digital assistant with AI. However, its own chatbot technology is still in development and not yet on par with ChatGPT.
According to tech veteran Dag Kittlaus, who co-founded and ran the Siri business before it was acquired by Apple, the OpenAI partnership is likely a short- to medium-term arrangement for Apple. "But you can bet that they will be working hard building out their own AI competencies here," Kittlaus said. He believes that Siri, which has been stagnant for years, is poised for a renaissance.
Apple's decision to partner with OpenAI rather than launching its own chatbot technology is likely due to concerns about reputational damage from a rogue chatbot. By partnering with a proven leader in the field, Apple can mitigate these risks while still offering its users access to the latest AI innovations. As the partnership unfolds, it will be interesting to see how Apple balances its short-term needs with its long-term goals of developing its own AI capabilities….