Apple to use Google’s AI in new Siri
AI isn’t replacing marketers
Apple to use Google’s AI in new Siri
More writing created by AI than humans MIT
AI isn’t replacing marketers
AI for Founders. Validate ideas, build faster, and grow smarter
Let DeepSky’s AI superagent handle time-consuming tasks like market research and business planning. Instantly get strategies, reports, and decks and keep your energy for scaling your business. AI for founders and small business owners.
***
Apple to use Google’s AI in new Siri
Apple plans to use a 1.2 trillion-parameter artificial intelligence model developed by Alphabet’s Google to help power a revamp of its Siri voice assistant, Bloomberg News reported on Wednesday. After an evaluation, the companies are finalizing a deal that would have Apple pay about $1 billion a year for access to Google’s technology, the report said.
The iPhone maker will use Google’s Gemini model as a stopgap until its own systems are ready, Bloomberg reported. The model’s 1.2 trillion parameters, a measure of AI model complexity, would dwarf Apple’s current systems.
In March, Apple said AI improvements to Siri would be delayed until 2026, and did not give a reason for the setback. Rivals have rushed to add AI features to their voice assistants, with Google adding its Gemini model to its assistant last year and Amazon rolling out an AI-driven overhaul of the Alexa assistant earlier this year.
Apple shook up its executive ranks to get its AI efforts back on track after months of delays, resulting in Mike Rockwell taking charge of Siri, as CEO Tim Cook lost confidence in AI head John Giannandrea’s ability to execute on product development, Bloomberg had reported in March....
***
More writing created by AI than humans MIT
Since ChatGPT launched in November 2022, many companies have explored publishing content generated by LLMs such as ChatGPT, Claude, and Gemini to grow their traffic across channels such as Google Search, social, and advertising. This is a cost-effective alternative to spending hundreds of dollars for humans to write content.
The quality of AI content is rapidly improving. In many cases, AI-generated content is as good or better than content written by humans, according to an MIT study. It is often hard for people to distinguish whether content is created by AI, per findings from an Originality AI study.
A research team from Vertical AI growth agency Graphite evaluated the prevalence of AI-generated articles from a dataset spanning January 2020 until May 2025. Their research reveals that in November 2024, the quantity of AI-generated articles being published on the web surpassed the quantity of human-written articles.
While AI-generated articles grew dramatically after ChatGPT launched, Graphite’s research suggests that trend will not continue. Instead, the proportion of AI-generated articles has remained relatively stable over the last 12 months. This may be because practitioners found that AI-generated articles do not perform well in search, as shown in a separate study....
***
AI isn’t replacing marketers
After two decades in marketing, I’ve watched countless “revolutionary” technologies come and go. Most promised to change everything. All delivered incremental improvements at best. But AI feels different-not because of the hype, but because of what I’m seeing at Lyft as we engage with various platforms. The real transformation isn’t happening the way most people expected it to.
While everyone’s talking about AI replacing jobs or automating ad buying, the most profound changes we are seeing so far aren’t about efficiency-they’re about fundamentally changing how we understand and connect with consumers. Here’s the paradox that keeps me up at night: the more sophisticated our AI tools become at analyzing consumer behavior, the more human our marketing becomes.
At Lyft, we’re using AI to dive deeper into psychographics, behavioral patterns, and emotional triggers than ever before. But instead of creating more robotic, data-driven campaigns, we’re uncovering insights that help us craft more authentic, emotionally resonant work. AI doesn’t just tell us what people do-it helps us understand why they do it.
The magic happens when AI reveals the human stories hiding in the data. We’re finding unexpected emotional connections between ride patterns and life moments, uncovering the real reasons people choose rideshare over driving, and identifying the subtle behavioral cues that indicate when someone’s ready to try a new transportation option….
Cheers! SBalley Team