Cloud over Apple’s Intelligence
Google's Gemini AI search personalization
‘AI native’ CRM provider
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Cloud over Apple’s Intelligence
Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse. Robby Walker, who serves as a senior director at Apple, delivered the stark comments during an all-hands meeting for the Siri division, saying that the team was facing a bad period. Walker also said that it’s unclear when the enhancements will actually launch, according to people with knowledge of the matter, who asked not to be identified because the gathering was private.
The frank discussion shows the extent of Apple’s crisis in the field of artificial intelligence, where it’s struggling to catch up with peers. Siri — less advanced than rival systems — has become a symbol of Apple’s AI challenges. And the company’s woes boiled over last week, when it acknowledged publicly that critical features would be delayed indefinitely. During the all-hands gathering, Walker suggested that employees on his team may be feeling angry, disappointed, burned out and embarrassed after the features were postponed. The company had been racing to get the technology ready for this spring, but now the features aren’t expected until next year at the earliest, people familiar with the matter have said.
Still, he praised the team for developing “incredibly impressive” features and vowed to deliver an industry-leading virtual assistant to consumers. Daring Fireball's John Gruber thrashed Apple, arguing that not only is the company late with AI, but it has now broken its long, enviable record of only promoting products when they are ready to ship. "The fiasco here is not that Apple is late on AI," Gruber wrote. "It's also not that they had to announce an embarrassing delay on promised features last week. Those are problems, not fiascos, and problems happen." "The fiasco is that Apple pitched a story that wasn't true, one that some people within the company surely understood wasn't true, and they set a course based on that."....
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Google's Gemini AI search personalization
Gemini with personalization will be able to use your Google apps, starting with your Search history, to deliver contextually relevant responses that are adapted to your individual interests. With Gemini, we’re creating a personal AI assistant — one that doesn’t just answer general questions, but understands you. Today, we’re taking another step toward this goal with the launch of Gemini with personalization, a new experimental capability.
Powered by our experimental Gemini 2.0 Flash Thinking model, personalization allows Gemini to connect with your Google apps and services, starting with Search, to provide responses that are uniquely insightful and directly address your needs. With your permission, Gemini can now tailor its responses based on your past searches, saving you time and delivering more precise answers. In the coming months, Gemini will expand its ability to understand you by connecting with other Google apps and services, including Photos and YouTube. This will enable Gemini to provide more personalized insights, drawing from a broader understanding of your activities and preferences to deliver responses that truly resonate with you.
Here’s how it works: In Gemini Apps, you can select “Personalization (experimental)” from the model drop-down menu to connect to your Search history. Then, when you enter a prompt, Gemini will analyze it and determine if your Search history can enhance the response. You're in control of your info and can easily disconnect Gemini from your Search history. We’ll only use your Search history when our advanced reasoning models determine that it’s actually helpful. Early testers have found Gemini with personalization helpful for brainstorming and getting personalized recommendations....
Read on Google Blog
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‘AI native’ CRM provider
Creatio’s AI-native approach represents a shift from reactive CRM processes to proactive intelligent action. By embedding AI into every aspect of user interactions and workflows, businesses can enhance operational speed, improve decision-making and unlock new opportunities. “This isn’t a product announcement — it’s about setting a vision. We’re educating the market on what AI-native means and preparing for a new era where digital and human talent coexist,” Kawasaki said. CRM (customer relationship management) software may seem antiquated — with some firms even forgoing it entirely in favor of radically different AI tools. Creatio, a global provider of AI-native workflow automation and CRM solutions, the path forward is one of reimagining from the ground up what CRM can and should be, with AI as its primary interface and connective tissue.
Its a new “AI native” CRM that puts a chatbot prompt box front and center, allowing the user to simply type in what data or operations they need and the CRM will serve it up, instead of the user hunting and pecking through different menus and buttons. “Imagine a CRM with only one form: a prompt. Instead of navigating hundreds of screens, you simply ask what you need, and AI delivers it. That’s the future we’re building,” said Burley Kawasaki, global VP of product marketing and strategy at Creatio, in an interview with VentureBeat. The company is also adding new ways for Creatio CRM users to quickly build and “hire” AI agents to do repetitive tasks within their CRM, which Creatio calls “Digital Talent with human expertise.”
Traditional CRM systems have long been plagued by complexity, manual data entry, and inefficiencies that slow adoption and hinder productivity. Now, Creatio’s AI-native CRM seeks to overcome the remaining barriers to making good use of CRMs by embedding AI directly into its platform, transforming CRM from a static data management tool into an intelligent system that anticipates needs and automates workflows. “Many users aren’t thrilled with legacy CRM. They log in, wade through dozens of screens, deal with mindless data entry, and end up with a fragmented experience. AI-native CRM reimagines that, making the experience personal, intuitive and efficient,” Kawasaki explained. According to Creatio, AI should not be an add-on but a core component of CRM. One of the central themes of Creatio’s vision is the integration of human and “Digital Talent,” with AI agents that take over repetitive, time-consuming tasks....