How to create your business Facebook page?

… who has never heard of Facebook? You have the answer, everyone knows this famous social media network, which has become the cause of all the chatter around the coffee maker. And since everyone knows Facebook, it's time for you and your small business

It's as simple as creating your Facebook page, enriching it on a daily basis, making it attractive and lively in order to attract more and more new fans, retain those who support you and above all to convert them into future customers. Here are a few points that might help.

Submit content that your fans will want to share

Create content: Recommend interesting content around your activity, but not only, you can also talk about other topics that revolve around your activity. The whole thing is to interest your fans without being too repetitive.

Diversify your content: not always in the same form, otherwise it will wear on your fans, think of visual actions, photos, videos, graphics, which attract more attention.

Share yourself: offer photos that are easy to like, entertaining videos that will be played back. Don't hesitate to like or comment on pages related to your activity, you will attract the curious!

Find interesting ideas

About the life of your company: talk about your activities, organized evenings, professional news, fairs.

Around the current news: seasons, holidays, your company's birthday, weather, etc. example: “soon 1000 fans on our page”.

Around your activity: Recommend links related to your area of expertise, make them attractive with a catchy title, if you have a blog, it's time to let them know.

Expand interaction with your fans

Get in touch with your fans and make your relationship a little more “humane”, it will help you to create a link and build loyalty.

Invite them: Involve them in the life of the page, you can exchange with them, ask their opinion. Ask open-ended questions, such as “what do you think of this or that? Have them vote on ideas, products, and encourage them to like it through questions or statements such as:” _______, like it if you agree!”

Send them feedback: They have questions, comments? Don't forget to answer them within a short time, build a relationship! They will feel all the more valued.

Offer them experiences: This can take the form of contests in which you will reward the winners with gifts, offer them exclusivity, promotions, product/service tests, etc.

Creating your Facebook page isn't very complicated in itself, but it is an exercise that requires regularity and good organization. Spend about ten minutes a day there, show your community that you are not abandoning it! This will become a well-functioning mechanism for you over time, and you will end up doing it naturally.