How to find customers on the Internet or the marketing equation

What a surprise very often for companies that have embarked on the creation of a website when they realize that the inflection of the graph of their sales is not so strong as they would have liked it. How do I find clients over the Internet? is a website

For the readers of this blog, it has probably become very clear but remember that – no, definitely no – a website alone is not enough, it needs to be integrated into a more comprehensive strategy to succeed in finding customers. Such a strategy consists of three successive phases:

Definition of the Internet presence that corresponds to your business

Setting up this Internet presence

Operating finally your Internet presence

… and also involves the implementation of a guiding idea of your approach. This guiding idea can be put into an equation.

How to find customers, the equation of operation

As a magician repeats his turn and dissects it into small actions so that the public feels that getting a rabbit out of his hat is the Magic, you must strive to become the conjurer who will manage to make your marketing process a natural step.

When you think marketing for a business, think:

Put a marketing strategy in a context

To no longer pose as a pure commercial but as a speaker who responds to problems and takes into account his listeners it is time to think personalization.

Determining which ecosystem you are evolving in is paramount:

Who are you? What resources (time, money, skills) are at your disposal?

Who are you talking to? What do you offer?

Which way would you like to borrow: a person who does not know you? A contact from a living room? A lead? A client? A boss or a partner?

Big companies are doing this very well: look at how Amazon is able to present you with products that perfectly match your interests – impressive no?

As much as possible you have to keep track of all these people and all the interactions that you have them in the same place: every time you come in contact with someone, use your knowledge.

Call your recipient by his first name, remind him of one of his tweets you retweeted, ask him if he enjoyed your last guide …?

How to find customers via the Internet: be very mechanical

Try to understand how at our level by remaining applied and acting with measure, we can actually achieve interesting results in terms of communication and marketing.

For you, head of business, responsible for the communication of a small business, the important thing is to give yourself a rhythm: You have chosen which Internet tools to use, you know what time to devote to your online approach and you are able in 2 minutes to tell what type of content to produce to attract, convert and retain your audience.

Try to determine our rhythm at SBAlley for example.

What tools do we use: a blog, Facebook, our marketing resource space. How often do we interact? If you are curious, you will be able in a quarter of an hour to dissect our strategy.

This is what you need to attach yourself to: Define, implement and stick to a mechanics. The last step in the mechanics is to move from the Pinto, to the sedan and then to the sports car and finally to the F1.

You must:

Measure what works, what is a failure;

Understanding the positive mechanisms

Duplicate the right steps

Optimize what can be;

… Little by little always and having the concern to understand what is at stake!

A recent survey assessed which professionals are appreciated. The people in charge of marketing, communication.