How to increase your visibility on LinkedIn

LinkedIn, the largest professional network, is used by more than hundreds of million users worldwide. That's why it's important to have maximum visibility for your business. Yes, but here you are, wondering how to do it?

Make sure that they can identify your business

Your LinkedIn page will be the virtual business card of your company, it will be used to present your small business to your customers and partners.

Your logo must be visible on smaller screens. Also choose an impressive cover image. You can let your creativity speak for itself and stand out. Customize the banner at the top of your page.

You can list your products/services on your page. It is best to detail them while being very exact, to avoid drowning the reader in information. What do you offer? What are you selling? Which industry do you belong to? This is what we'll expect to read on your page.

Make sure you're gaining popularity

Go through your employees, they are your first ambassadors; encourage them to subscribe to your company, and provide a fairly rich description of their profile. Their pages will be consulted by other subscribers and from link to link you will be able to retrieve new contacts. Don't forget to ask them for recommendations and return the favor!

Use the tools at your disposal: be crafty! Use the keyword system like you do to optimize your site's search engine optimization and become more visible.

Take the initiative to send invitations to profiles that match your industry via the search engine, as much as possible to make sure you get as much positive feedback as possible. Follow other companies as well, the whole thing is to make yourself known.

If you have a site, don't hesitate to configure the LinkedIn button. Link it directly to your page, it simplifies the visitor's process who can add you in 2 clicks.

Feed your page

Create content. You can feed your page via different actions, show your services/products with videos (using YouTube), photos.

Publish frequently, to continue to exist you must show that you are still active, 2 to 3 times a week if possible. You can publish interviews with your employees, or your partners praising your results (sparingly). And especially links to articles about your activity, or if you have them, links to your blog (and vice versa from your blog to LinkedIn).

We can't say enough, social networks are essential to gain a place on the web, even if it's difficult to stand out from others in this ocean of profiles, these few tips should allow you to increase your visibility on LinkedIn.