Inside the secret list of websites that make AI sound smart
Inside the secret list of websites that make AI sound smart
Big companies use AI-generated ads because they’re cheap
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Inside the secret list of websites that make AI like ChatGPT sound smart
Big companies use AI-generated ads because they’re cheap
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Inside the secret list of websites that make AI like ChatGPT sound smart
AI chatbots have exploded in popularity over the past four months, stunning the public with their awesome abilities, from writing sophisticated term papers to holding unnervingly lucid conversations.
Chatbots cannot think like humans: They do not actually understand what they say. They can mimic human speech because the artificial intelligence that powers them has ingested a gargantuan amount of text, mostly scraped from the internet.
Millions of websites are used to train AI’s biggest chatbots. To look inside this black box, we analyzed Google’s C4 data set, a massive snapshot of the contents of 15 million websites that have been used to instruct some high-profile English-language AIs, called large language models, including Google’s T5 and Facebook’s LLaMA. (OpenAI does not disclose what datasets it uses to train the models backing its popular chatbot, ChatGPT)
The data set was dominated by websites from industries including journalism, entertainment, software development, medicine and content creation, helping to explain why these fields may be threatened by the new wave of artificial intelligence. The three biggest sites were patents.google.com No. 1, which contains text from patents issued around the world; wikipedia.org No. 2, the free online encyclopedia; and scribd.com No. 3, a subscription-only digital library. Also high on the list: b-ok. org No. 190, a notorious market for pirated e-books that has since been seized by the U.S. Justice Department. At least 27 other sites identified by the U.S. government as markets for piracy and counterfeits were present in the data set….
By Kevin Schaul, Szu Yu Chen and Nitasha Tiku of The Washington Post
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Big companies use AI-generated ads because they’re cheap
Creating an ad can be tricky and costly, and more brands see generative AI as a means to make that process less painful.
Reuters reported large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads. WPP’s CEO told Reuters savings from generative AI can be “10 to 20 times.”
Marketing and advertising were part of the early wave of generative AI adopters, using language models to write copy — the words in an ad convincing you to buy the same coffee cup your favorite celebrity is holding.
Unilever, which owns more than 400 brands including Dove soap and Ben & Jerry’s ice cream created its own generative AI advertising tools and used them to write spiels for one of its shampoo products.
Cheers! SBalley Team