Manage a blog: essential tools

If you open a blog and wonder what are the tools you need to make it work? This article is for you. Here you will find the essential things to know to get off to a good start.

Writing well and knowing your market is not enough. If your posts are not read, it will not benefit you.

AdWords Keyword Tool

AdWords Keyword Tool is a tool to manage keyword campaigns for advertisers.

For those of you who run a blog, the main interest is the AdWords keyword generator. You will find all the details on how it works in our blog post.

The principle is simple. You measure the search volume of keywords, in order to position yourself on the ones that will allow you to be well placed on the search engines. The purpose? Visible blog posts generate more visitors, and therefore more potential customers for your company.

Analytics

Analytics allows you to analyze your site's audience in detail. For example, you will be able to know the number of visits from each of your articles. Having a blog means constantly questioning yourself.

You need to understand why some of your blog posts have not been as successful as you expected, and try to avoid making the same mistakes again. On the other hand, you need to capitalize on your successes, based on the articles that worked. This is an opportunity to determine which publications you need to highlight.

This tool also allows you to know where your visitors come from: social media, direct traffic, blog… You can also know the number of people who download the guide, subscribe to the newsletter, or took other actions.

Things to know

Keep in mind that a blogger has to spend a lot of time on the lookout.

Keeping abreast of market developments, understanding them and being able to talk to readers are the main challenges. The monitoring is carried out via social media, specialized or general news sites, curated lists, or the written press.

Social media is above all the opportunity to give visibility to your blog posts. Sharing quality content at regular intervals will allow you to increase your readership, which may be future customers.

You will find in our previous posts all the good practices to rank high your blog post.

It's up to you!