Mastering social media for a small business

This is the problem of many small businesses that want to develop on the Internet today: how do you use social media to promote your brand?

For a company, being on social media is not an end in itself. This presence and time commitment must generate sufficient Return on Investment.

By being on social media, your goal is above all commercial. Under these conditions, it is tempting to post only publications whose purpose is to advertise you. This technique has shown its limitations: it wears out very quickly, and you are eventually ignored.

For you, it is therefore a matter of finding a balance. Developing your business on social media requires a significant investment on your part.

You must interact, participate, and show yourself. Many of your publications must be “non-commercial” in purpose. It's about setting yourself apart. You must be interesting and/or useful to your current followers, and hoping to get new ones.

By posting quality content, you maximize your chances that the people who follow you will be more attentive to what you post, and therefore more interested in your “commercial” publications.

Social media is sometimes misleading. Too many people still tend to think that after all, communicating over social media is easy and requires no special preparation. However, this belief is in fact false. Distinguishing yourself on social media requires real know-how, it is a mode of communication that has its peculiarities.

Perhaps the hardest thing on social media for a company is finding a balance between interactions and commercial messages.

Social media requires you to adapt to their codes. You also need to be able to post at regular intervals, keeping good quality publications over time.

Social media is paid for in the long term. Only your investment, work and commitment will be rewarded.

But getting involved in social media is worth it, as they can be so useful to your company. It can help you gain visibility, and increase the number of visitors to your site. It is also the opportunity to obtain new prospects, new partners. Finally, it gives you the opportunity to showcase your expertise, maintain a special relationship with your customers and promote your offers.

It's up to you!