Online tools at your service

The Internet comes with a well-stocked toolbox. These tools allow you to implement your Internet strategy and reach your goals. You need to decide which ones will allow you to do this given your time and money resources.

What are internet tools?

A tool can be an Internet service or a technology. Sometimes it's a combination of the two. Several tools can serve similar purposes, sometimes complementary. In all cases, we have documented them to help you find your way around and decide. It's up to you to do your own little part.

Web tools toolbox

The website

Your website is the heart of your internet presence. The only tool you can't afford to miss for your small business.

Useful for the following objectives:

Find visitors

Convert visitors to customers

Enhance your brand

The blog

Your blog is a tool of your internet presence that will allow you achieve of the following objectives:

Find visitors

Convert visitors to customers

Retain your customers

Enhance your brand

Social Media

Social media are tools that allow you to interact with your community. Of course, it's up to you to set the right tone for your business.

Useful for the following objectives:

Find visitors

Convert your visitors to customers

Retain your customers

Enhancing your brand

Review websites

Directories are websites that collect and distribute information by curating it. They use, among other things, Internet users' reviews to qualify information.

Useful the following objectives:

Find visitors

Convert your visitors to customers

Retain your customers

Enhancing your brand

Distributors

Distributors offer to resell your services for a fee. Sometimes they are confused with review websites.

Useful for the following objectives:

Find visitors

Search Engine Optimization

The optimization of your SEO will try to place your website at the top of the search engine results page of the searches that are relevant to you.

Useful for the following objectives:

Find visitors

Email marketing

Email marketing is direct mail, the internet version.

Useful for the following objectives:

Building customer loyalty

Search Engine Marketing

Paid search engine optimization consists of paying search engines to appear on the first page among the advertising results.

Useful for the following objectives:

Finding customers

Measuring and evaluating internet tools

You have the toolbox, do not forget to set up measurement and analysis tools to verify their effectiveness. On the Internet, almost everything is measurable.

Now that you have an idea of the different tools available to you, you can choose which ones meet your needs and put them to use.