How AI is transforming the C-suite
Facebook and AI. It’s actually paying off
How AI is transforming the C-suite
Facebook and AI. It’s actually paying off
Google for Nonprofits 10+ new no-cost AI tools
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How AI is transforming the C-suite
Mastercard is betting the next wave of AI won’t just analyze transactions — it will help run companies. The payments giant is building what it calls a “Virtual C-Suite,” a group of AI agents designed to give small businesses the kind of financial and operational insights typically reserved for large corporations. The first digital executive, a virtual CFO, is expected to launch later this year through Mastercard’s network of financial institutions, accounting firms, and software partners. A virtual CFO helps owners manage cash flow, working capital, and financial risk.
“Many small-business owners are stretched thin—acting as CEO, CFO, and COO all at once,” Mark Barnett, Mastercard’s global head of small and medium enterprises, told me. The timing may be significant for small businesses, which support the U.S. economy but continue to grapple with economic uncertainty. U.S. small-business sentiment fell again last month, slipping from 99.3 in January to 98.8 in February, according to a report by the National Federation of Independent Business released on Tuesday. The net share of owners expecting higher real sales dropped 8 points, erasing the strong gains seen earlier this year.
At the same time, many small companies can’t afford a full-time finance chief—the kind of expertise that can help navigate an uncertain environment. Instead, they are increasingly turning to fractional or virtual CFOs, a trend that is growing quickly....
Facebook and AI. It’s actually paying off
Meta Platforms(Facebook) doesn’t sell artificial-intelligence services or data-center capacity, but it might be reaping some of the richest benefits from the AI boom so far. Meta offered evidence that AI is helping its advertising-business boom like never before. “I think what we’re seeing is sort of a sustainable trend that’s largely grounded in some of the AI investments that they’ve made,” said Benjamin Black, an internet analyst at Deutsche Bank.
“Our world-class recommendation systems are already driving meaningful growth across our apps and ads business. But we think that the current systems are primitive compared to what will be possible soon,” Mark Zuckerberg said on a call with investors and analysts.
Those actions led users to click on ads on Facebook 3.5% more often and to a gain of more than 1% in conversions, meaning purchases, subscriptions or leads, on Instagram, she said. Other AI-related improvements led to a 3% increase in conversions across its family of apps. On the ad-buying side, Meta has also been working toward using AI to automate ad creation for businesses that want to advertise their products or services on Facebook and Instagram. “The more compute the ad platform gets, the far better it performs, and that’s a real structural advantage that Meta has,” said Black, the internet analyst….
Read the original on Wall Street Journal
Google for Nonprofits 10+ new no-cost AI tools
Google for Nonprofits is introducing new Workspace for Nonprofits and Ad Grants features free of charge to support nonprofits in furthering their missions. However, only one in five nonprofits report that at least half their organization uses AI — and this is despite nearly nine out of 10 reporting a positive productivity gain when using AI apps and features. Today Google for Nonprofits is launching three new updates to help nonprofits build AI capacity to continue to serve their communities.
With Workspace for Nonprofits, organizations can help up to 2,000 employees or volunteers do their best work every day at no-cost across Gmail, Google Calendar, Google Meet, NotebookLM and Gemini app. Now, more than 10 additional features are included with enterprise security and data protections through the no-cost Workspace for Nonprofits plan. These include NotebookLM’s Audio Overviews — lively deep dive discussions between two AI hosts who can summarize key topics from your sources in more than 50 languages — and Gemini’s Deep Research, which helps save hours by browsing the web, analyzing information and developing comprehensive research reports in real-time.
Ad Grants can now run on eligible Google Maps’ placements. For more than 20 years, Ad Grants has driven more than 14 billion visits to nonprofits’ websites from no-cost Search ads. With new AI-powered features, like Performance Max Ad Grants campaigns, organizations are able to increase their reach to even more people. Now, we’re expanding Ad Grants to run on eligible Google Maps placements in Performance Max campaigns free of charge. Ads can appear beside, above or below search results on Google Maps, including the Maps app, allowing nonprofits to engage people at a local level. Since its inception, Google.org has provided more than $18 billion in donated products to nonprofits.
How Google Ad Grants works you’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search and Maps....
Read the original on Google.org