The key elements of your small business Facebook page

Whether your company is famous or little known, you must have a presence on the Internet and especially on social media. Facebook is the social media network, so being there is good, but being active is better!

The community

Regardless of whether it is large or small, your community is the key to your success. You mustn't neglect it. That's why you should publish regularly on your page. Your publications must meet the needs of your target audience. On the other hand, don't confuse the website and the social network! The latter must be “social” as its name implies. You need to put aside your ultra-professional-rigid cap, to adopt a less formal tone and more attractive images. Indeed, keep in mind that your reader wants to get information, but also relax. For him, nothing is more boring than to browse through his news feed and have too much information.

Interactions and engagement

Once you have set the right tone and publish regularly, don't be disappointed if your community is not very active right away. Your presence is already everything, your fans see you and know where to find you. Interactions allow you to exchange and develop your reach. But it doesn't stop there. In fact, it's better to have a small community that regularly follows what you do, because it likes your expertise and your products. Rather than a large community that loves your page, but most of whom never buy from you.

More advantages

Facebook allows, among other things, to create interaction between your small business and your community. These regular exchanges offer a friendly image of your small business and the brand you are developing. In addition, it allows you to showcase your expertise by relaying quality content.

As on the web, information can be disseminated very quickly, so beware of bad buzz.