Where do Internet users click in a Google search results page?

A very interesting infographic was published by MEK following a study on more than 1.4 billion Google searches.

This study confirms that it is necessary to be on the first page, or even the first results to attract visitors! There are many things to learn, including:

6% of Internet users click on sponsored Links

2.84 words: The average length of a search

80% of Internet users click on the first search result when they search for a brand name

35% of Internet users click on the 1st search result when they have another expression (61% Click on one of the first 3 results)

The study was even conducted by distinguishing different industries.