Why create a press kit online?

Why create a press kit online? The first reflex of a journalist seeking information is to navigate the web. Indeed, the Internet has become the number one source. Of course, it is necessary to unravel the flood of the information and to check its sources

It is with this observation that it is important today for a company or any other organization to place on its website a section contact press or press area and press kit. There is the trick to increasing your chances of being contacted directly by journalists.

The + of an online press area

Having a press area shows that you are considering the media and that you are standing by to contribute with them on topics of which you are an expert. The press area also implies that you are used to working with journalists and that you know their methods of work.

What should a press space contain on the Internet?

Of course, he has to offer the download of the press kit that presents your organization and its activity. This document is also called the corporate press kit and is written with love by your favorite press representative.

The press area also contains all your press releases reflecting your news. The more regular they are, the more you send a dynamic and active image. Can also have visuals, videos or podcasts to download. Do not forget to include the contact details of the press contact (s), in general one of your communication helpers or your outsourced press representative.

Having an online press area means putting your expertise in a very specific field and proposing all the tools needed by the journalist to carry out his job. A simple and effective trick to multiply a small business’s chances of being contacted. There's more to come…