Why inbound marketing is the best friend of small business?

In recent weeks, we have worked extensively with the entire SBalley team to create content for small business destinations to spread our ideas on how to succeed in finding customers on the Internet, how to optimize their website for search engines or what

(You will find all this in the form of blog posts that you can read for free or pass along to your friends)

Finally, we are also a small business and we apply these principles in the first place. Inbound marketing is our best friend and allows us to put SBalley in an ideal position in terms of online communication: Do the same, (on this one) follow our example!

The idea behind the inbound marketing is to gain the attention of people who are unknown to your business, to make you easily discoverable and to bring step by step these prospects to get to know you better and to consider your products or services, by first putting at their disposal valuable content. In the language of a small business, this will consist of giving advice on the use of such or such devices, to write comparisons of models or service offerings, to post guides of use or optimization of a machine or a tool, to encourage the meeting between amateurs of the same product … there is no shortage of ideas.

Does this seem like a great way to communicate? Well, here are 3 reasons that will make inbound marketing your best friend and no longer only an idea that you dislike!

 Inbound marketing is sustainable

Why is inbound marketing the best friend of small business? Without too much talk and even if the word is inevitably meaningless, we mean by that, that content created once, will serve you… always! Let's be clear, for us, online advertising and inserts in magazines are synonymous with two big checks to sign: A campaign will hit targeted prospects and it would mainly have the effect of lighting our purse, already very light.

Rather than making sporadic moves, focus on a long-term strategy and ensure a 24/7 presence – your best collaborator becomes your website because it is able to attract visitors, to convert them into customers and even to retain them … all thanks to content sometimes created months before any relationship with any prospect.

You invest your energy rather than spending your money.

 Everyone can do inbound marketing

Why is inbound marketing the best friend of small business? In this strategy, you need to involve your entire team. Are you a self-entrepreneur on the Internet? Are you a small business team? Do you have several services to carry out? The ideal is to involve everyone!

It is no longer a matter of proposing content that you want to sell but something that your customers are willing to use, read, consume, and distribute. So, who better than your team, experts on the subject that interests your customers, to regularly achieve interesting, diverse and relevant content, distributed to those who cross your path on the Web? Offer each of your team members the time to create content at regular times and broadcast it through your company channels.

 Inbound marketing makes your customers your best salespeople

Magic finally in this practice is that, as long as you offer content that is useful, as far as it is easy to distribute and share, you will see your customers and your prospects become your best salespeople. If the guides they download from your site, if the articles you write on your blog, if the posts you broadcast on your social media pages have been interesting to them, it is likely that they will let their friends know and that’s why inbound marketing is the best friend of small business? They will want to let them know – also putting you forward at the same time!

Remember: Offer interesting and useful content, so as to make people who are unknown to your business a little closer to you, in order to convince them by your expertise to become your customers.